Brums is an Italian fashion brand for the children of the world.

With a rich history in the Italian fashion industry, Brums has been dressing families for over 70 years. Attention to quality and detail is what has given the brand its longevity. We are committed to carrying these standards into our next 70 years.

Important milestones in our history


Giovanni Prevosti founds Pregio, a clothing company based in Carnago (VA), which produces clothing for men and women; but soon added a range of trendy children's clothing.



The Brummel children's clothing brand was born, but soon transformed into Brums.


The first Brums franchised store opens in Milan, in Corso Buenos Aires, an avant-garde concept in the sector at the time.



Brums begins our international expansion with the opening of our first store in Russia. Many new store openings in Europe and the Middle East followed.



The company has launched our online shop www.Brums.com



We have expanded the services by offering omnichannel capabilities in our ecosystem.



Go Global Retail and US-based Janie and Jack acquire Brums Milano, with clear intentions to strengthen the Italian market and expand internationally.